“Learning could
be defined as a relatively permanent change in behavior that occurs as a result
of prior experience.” – E.R.Hilgard
”Learning has taken place if an individual behaves, reacts and
responds as a result of experience in a manner different from the way he
formerly behaved.”- McGehee
Classical
conditioning,
in contrast to operant conditioning, is a type of conditioning where an
individual responds to some stimulus that would invariably produce such a
response. This is also called Pavlovian conditioning after Ivan Pavlov, who
worked out its fundamental principles through his studies of salivation in
dogs, which he found could be elicited by neutral stimuli, such as ringing a
bell, that had been repeatedly presented before the presentation of food.
Another name for this form of learning is ‘Respondent Conditioning’.
Operant
conditioning
is voluntary or learned behaviour and it is determined, maintained and
controlled by its consequence. It is also called Skinnerian conditioning after B.F.
Skinner, who worked out its fundamental principles. Another name is Instrumental
Conditioning, since the learned responses, which operate on the
environment, are instrumental in either attaining some subsequent desirable
reward or avoiding-escaping some subsequent aversive/punishing event.
Classical
& Instrumental Conditioning Distinction: In classical conditioning one tries
to increase the probability of a response to some neutral stimulus by pairing
that stimulus with a following stimulus that already produces the response
Initially, US - - ->UR, then CS, US - - ->UR, finally CS - - -> CR
In operant conditioning, one is trying to increase the
probability of a response in the presence of some stimulus by following the
desired response with a reinforcing stimulus.
Alternatively, you might be trying to
decrease the probability of a response (CR) in the presence of some stimulus
(DS/CS) by following the undesired response with a punishing stimulus (P):DS/CS - - - -> CR -----> R or P
Note that in operant
conditioning, unlike classical conditioning, there are response consequences, i.e., there are reinforcement or punishment contingencies--the reinforcement or
punishment (R or P) being dependent/contingent upon the response (CR) occurring.
In contrast, in classical
conditioning the unconditioned stimulus (US, which is like a reinforcement or
punishment) follows the conditioned stimulus (CS) during training regardless of
whether or not the conditioned response (CR) occurs. Here the CR, which is
usually reflexive, is brought under the control of a stimulus event (CS) that
precedes the response, rather than one that follows it.
Conscious application of
operant conditioning principle often called as ‘Behaviour Modification’
helps in making a particular behaviour learnt and modified. This is Popularly
called as ‘OB Mod’.
Example : The management of Emery Air Freight wanted
packers to use freight containers for shipments whenever possible for economic
savings. When packers were asked the reply was that they containerized 90
percent but the actual utilization is 45 percent. In order to make packers
learn and change this behaviour, the management established a program of
feedback and positive reinforcements. At the end of the first day the
utilization rate jumped to 90 percent and was held to that level. In a three
year period customer service, freight delivery systems, scheduling and other
personal services were improved saving $2 million. The example of Emery Air
Freight illustrates behaviour modification through operant conditioning.
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